Call Me 917 Skateboards

Call Me 917 emerged in 2013 from Alex Olson's creative vision, bridging skateboarding's street credibility with high-fashion sensibilities in a way that somehow doesn't feel forced or pretentious. Olson's background working with brands like Supreme and Fucking Awesome informed his approach to 917, creating a company that celebrates New York's raw skateboarding culture while maintaining sophisticated graphics and production values that reflect his art world connections. The brand gained immediate credibility through team riders whose East Coast street approach perfectly complemented 917's urban aesthetic that draws from the city's diverse cultural influences without trying too hard to be cool. Call Me 917's influence extends through collaborations with artists and fashion brands, video projects documenting New York's scene, and graphics that treat each board as cultural commentary rather than simple product placement. Sometimes the most authentic companies are the ones that understand style without sacrificing substance.