DC Shoes & Apparel

DC Shoes & Footwear

DC Shoes crashed onto skateboarding's landscape in 1994, founded by Damon Way and Ken Block with a mission to create technically advanced footwear for skateboarders. Rising from the era of tiny wheels and baggy jeans, DC quickly established itself as the blueprint for skateboarding's transition from underground subculture to influential force in global sneaker culture.

The brand built its reputation through a legendary team roster including Danny Way, Josh Kalis, Stevie Williams, and Rob Dyrdek, while videos like ""The DC Video"" (2003) redefined skateboarding's visual language. During the early 2000s, their bulky, tech-focused silhouettes became synonymous with the era's puffy-tongued, impact-cushioned aesthetic that dominated both skateparks and suburban malls.

Today's DC collection balances heritage models like the Lynx and Kalis with contemporary designs, continuing their tradition of durability and impact protection while adapting to skateboarding's evolving demands. Beyond footwear, their apparel and accessories maintain the brand's position at the intersection of skateboarding functionality and streetwear influence, a legacy built on pushing both technical innovation and style.