Magenta Skateboards
Magenta Skateboards & Apparel
Magenta Skateboards bloomed in Paris in 2010, founded by Vivien Feil and Soy Panday alongside Jean Feil, three skaters with a vision to create something distinctly European in a landscape dominated by American brands. Emerging from their DIY video project ""Sagona,"" Magenta quickly established itself as skateboarding's artistic outlier.
The brand gained recognition through their distinctive hand-drawn graphics (often created by co-founder Soy Panday) and a series of influential videos including ""Crossing the Perth Dimension"" and ""Soleil Levant."" Their international team of riders like Ben Gore, Leo Valls, and Koichiro Uehara embody Magenta's approach to street skating, creative, flowing, and deeply connected to urban environments.
Magenta's collection features their signature plant logo across decks, wheels, and apparel, each piece reflecting their philosophy of ""worldwide connections"" and skateboarding as a poetic interaction with architecture rather than merely technical achievement.