OJ Wheels
OJ Skateboard Wheels
OJ Wheels has been around since 1976, emerging during skateboarding's urethane revolution when companies were transforming the sport from a clay-wheel novelty into something that could actually handle serious abuse. Founded with the cheeky slogan "From Concentrate," OJ distinguished itself through innovative urethane formulas and graphics that captured skateboarding's rebellious spirit during those formative years. The company gained legendary status by providing wheels for countless classic video parts during the 80s and 90s, when your wheel choice actually said something about who you were as a skater. OJ's commitment to diverse formulations let them serve everyone from technical street skaters needing hard wheels for maximum slide to transition riders wanting softer compounds for grip and speed. They've weathered skateboarding's various booms and busts while maintaining that original spirit.