Nike SB

Nike SB Skateboarding Shoes and Apparel

After their first attempt at skateboarding in the 1990s, Nike SB launched properly in 2002 with the iconic Dunk SB, revolutionizing skate footwear with basketball DNA and collector-worthy colorways. Today, their technical innovations like Zoom Air cushioning and React foam protect skaters hitting serious gaps, while vulcanized classics like the Janoski and Bruin deliver the board feel needed for technical street skating. The current Nike SB team reads like a who's who of skateboarding, with Grant Taylor's aggressive transition assault, Ishod Wair's effortless tech precision, and Blake Carpenter's spot creativity each inspiring signature models. Through collaborations with shops like FTC and Supreme, plus projects with core brands like Slam City Skates, Nike SB maintains its connection to skateboarding's roots while pushing performance forward.