Lola's Hardware

Lola's Skateboard Hardware

Lola's Hardware started in Melbourne in 2017 before relocating to Kobe, Japan in 2019, evolving from uploading skate edits to YouTube into producing hardware, apparel, and accessories that reflect the team's diverse cultural backgrounds. The brand gained recognition through their mix of cool and cute graphics influenced by art, graphic design, music, and street culture, creating a distinctive aesthetic that bridges Australian and Japanese skateboarding sensibilities. Their international team includes Jinnosuke Okada, York Seijo, Daisaku Hidaka, Seiya Bowser, Ryunosuke Tomita, and Shintaro Hongo, whose different perspectives contribute to designs that feel both familiar and distinctly unique. Operating from Kobe while maintaining global connections, Lola's continues producing skate clips, clothing, and hardware that demonstrates how modern skateboard brands can develop authentic identity through creative collaboration rather than geographic limitation. The brand proves that sometimes the most interesting aesthetics emerge from mixing influences that shouldn't work together but somehow do.