Hopps Skateboards

Hopps Skateboards Decks & Apparel

Jahmal Williams launched Hopps in 2007 with a clear vision: create skateboards that looked unlike anything else in the shop. Drawing from his East Coast background and artistic interests, Williams treats each board as a canvas for unexpected imagery sourced from vintage photography, found art, and creative collaborations.

Williams personally curates Hopps' visual direction, working with photographers and artists who share his expansive view of what skateboard graphics can be. The brand pulls references from old advertisements, documentary photography, and fine art, creating boards that invite closer inspection and reward curiosity.